Farmers Markets

Big corporations spend millions to look "local." Discover why your Shuswap small-batch story is your greatest competitive advantage and how Zest Food Hub helps you scale it.

As you walk up to the Celista Hall Farmers’ Market, the first thing you notice isn’t just the rows of colorful tents or the aroma of fresh food - it’s the feeling. Kids laughing, neighbors chatting, music drifting gently through the air. This isn’t just a market, it’s a gathering place rooted in community and care.

Jo McDermott, head granola-chef behind Gaia's Pantry tells her story from piano teacher to cereal master chef. Working with family, she stays accountable to her customers, her community, and her daughter.